Sunday saw a tremendously successful Grey Cup game take place in Toronto between the Saskatchewan Roughriders and the Winnipeg Blue Bombers. As the Globe and Mail’s William Houston observed earlier this week, the CBC averaged 3.34 million viewers—the sixth-highest audience ever for a Grey Cup telecast—despite fears by many that the small-market nature of the competing teams would lessen national interest. It was the first time the Grey Cup had been held in Toronto since 1992, when thousands of unsold tickets detracted from the atmosphere.
This time around, the organizers got it right: tickets were sold out; tremendous acts such as Great Big Sea, Spirit of the West and Lenny Kravitz were lined up for the festivities; and the whole country was talking about three-down football for a week. The on-field product didn’t disappoint either, as the expected Saskatchewan blowout of a Blue Bombers team without their star quarterback failed to materialize and a thoroughly enjoyable closely-contested game appeared in its place.
The success of this Grey Cup speaks volumes about where the CFL is at. The league continues to produce an enjoyable, distinctly Canadian product and has shown with this Grey Cup they can stage events with the best of them. In fact, according to Houston, the TV audience was only slightly smaller than the 3.37 million who watched last year’s Super Bowl. It was a thrilling conclusion to a great season.
What keeps this from being a complete success, however, are events external to the league, closely related to the aforementioned Super Bowl. As the Globe’s Stephen Brunt commented on Monday, “Bringing the great celebration of pigskin nationalism back to the country’s largest market after a 15-year absence was always going to be a referendum on the health and relevance of the Canadian Football League here at a time when threats loom to the south.” Those dangers to the CFL, namely Buffalo Bills’ owner Ralph Wilson’s plan to bring his team (and by extension, the National Football League) north for eight games over the next five years, have never been so clear and present.
It seems obvious that Wilson’s plan is only the tip of the iceberg, or perhaps the NFL’s ploy to get its foot in the door of one of the few large North American markets without its presence. In fact, in the prelude to the Grey Cup, Mark Cohon became the first commissioner in CFL history to directly address the threat of an NFL team relocating to Toronto on a permanent basis.
“All of the tea leaves are indicating that it’s shifting,” Cohon told the media in a press conference last Friday. “You have guys like Ted Rogers and Larry Tanenbaum and Phil Lind, very powerful Canadians who are interested, you have an owner in Ralph Wilson in Buffalo who has said, ‘When I die, my estate will sell the franchise,’ you have the Bills interested in marking Toronto as part of their territory, which I believe is indication that, ‘Hey this our territory, we don’t want another NFL team coming here.’ So I think there’s all these things lining up as an indication that it could happen. So, I’m not sticking my head in the sand, that would be the worst thing for the CFL commissioner to do. ”
Cohon deserves applause for taking so bold a stand. The threat is imminent and is greater than it has ever been. As a Nov. 23 Canadian Press story stated, “Talk of the NFL coming to Toronto has existed since the 1970s. But the combination of Wilson’s statement, the Bills’ playing regular-season games at Rogers Centre, the strength of the Canadian dollar and deep pockets of the Toronto NFL group headed up by Rogers and Tanenbaum has many believing the NFL’s arrival here is inevitable. … The overwhelming belief is that if the NFL does come to Toronto, it will not only spell the end of the Argos and Hamilton Tiger-Cats, but ultimately the CFL.”
B.C. Lions offensive lineman Rob Murphy—recently named the CFL’s top lineman—didn’t go quite as far in his comments on TSN’s Off the Record show Friday, but still made it clear that the NFL coming to Canada would severely damage Canadian football.
“It will definitely be a detriment to the CFL,” he said.
Murphy added that trying to stop the NFL would be a difficult task.
“The NFL is the big bad brother on the block,” he said. “If they want to come here, they will come here, no question about it.”
Some have suggested that the CFL could survive as a regional entity if it abandoned the Southern Ontario market to the NFL. However, this logic is highly questionable. Without Toronto (and to a lesser extent, Hamilton), the league loses its national TV exposure, most of its sponsors and a significant portion of its fan base. As unfortunate as it is for westerners who are sick of hearing about the “Centre of the Universe,” you can’t hope to exist as a high-profile sport in Canada without a franchise in Toronto.
In his press conference, Cohon stated that maintaining these markets is vital for the CFL.
“I’m not going to preside over a league that has a Grey Cup just out west,” he said. “That’s not what I was hired to do. Any type of relationship that we have [with the NFL] has to make sure that the eight existing franchises are strong, growing and healthy. I think southern Ontario is critical to this league and I’ll make sure I protect it and grow it.”
Cohon has the right idea in mind here: taking on the NFL head-on is a recipe for disaster due to their massive supremacy in resources, but it’s absolutely un-Canadian to fly in the face of American invasion. It’s necessary to try and make accommodations, but there are certain concessions (such as giving up Ontario) that cannot be made. If the NFL is willing to ensure the CFL’s survival and continued growth, fine, but otherwise, in the words of Canadian cultural heroes Bob and Doug McKenzie, “Take off, hoser!”
The last time Americans tried to push into what’s now Southern Ontario, they were repelled by heroes of the War of 1812 such as Tecumseh, Laura Secord and General Isaac Brock. Hopefully Cohon, the rest of the CFL’s leadership and our current government will follow in that proud tradition and continue to stand up to the Americans. In the 1970s, the federal government passed legislation to stop the just-formed Toronto Northmen of the World Football League from operating in Canada, forcing them to relocate to Memphis before ever taking a snap. Cohon said such measures aren’t needed yet, but he may discuss them with the government if the NFL is unwilling to co-operate.
The ultimate summary of this year’s Grey Cup came during Lenny Kravitz’s great halftime performance. To strong applause, he cranked out his jazzed-up version of the Guess Who’s Canadian classic, American Woman, the words of which still resound as strongly as they did when the song was released in the Vietnam era. The coloured lights of the NFL can continue to hypnotize, but with any luck, they’ll be sparkling in someone else’s eyes. An invasion from their league will be no good for this country. Canada still has our rules, our teams, our cup and our pride, and the American league should stay away from us.
