Advertising

Selling to students, for students

The media follows us everywhere — even into our campus buildings.Continue...

Are Super Bowl ads worth the money?

As the advertising industry continues to move towards a more targeted, social media based model, companies and brands of all sizes should be taking notice.Continue...

Beer ads have tangible effect

A recent alcohol advertising campaign by Canadian brand James Ready that uses lawn signs, posters and giveaways is troubling.Continue...