Baking for change

They’re cupcakes for a cause.

Cupcake baking can be therapeutic and rewarding – that’s what I’ve learned after speaking to Sarah Sharp, Eng ’15.

With sample cupcakes in tow, the owner of recently-founded cupcake business, Sweet N’ Sassy, Sharp told me of her love of baking and her personal motivation behind her fundraising efforts:

When did you start your cupcake business?

My business is really new – I actually just launched the website and everything at the end of August this summer, so it has only been going on for a few months.

When you first launched your business, what expectations did you have?

I’ve always been making cupcakes and then I decided why not sell them? I expected a few orders here and there so it has kind of turned into more than I expected it to in a positive way.


How did you start – were you baking as a hobby before?

I was baking forever, and then I started actually started decorating cupcakes about a year ago and just this summer I decided I would make a business out of it.

How often do you bake on your own personal time?

Multiple times a week, probably three times a week.

How receptive was your family and friends?

My family and friends have been really supportive throughout the whole thing. I’ve always just been baking for them … I also wanted to do something [where] I could donate to charity. So I have a cupcake for a cure, which is the pink lemonade cupcake and then 20% of all my sales for that go to breast cancer research. I had an aunt that passed away from breast cancer so that’s why.

The orders you have taken so far have they been mostly from friends or strangers?

I have [had] a few parents of frosh … that wanted [cupcake orders for] birthday presents or some of the frosh themselves wanted them for [their] friend’s birthdays. So I’ve delivered a few times to campus.

How do your customers initially hear about your business?

I have posted in the “Free and For Sale” [Facebook] group and I have a Kijiji ad and then my Facebook page as been getting a lot of likes as well.

Where do you get your baking inspiration?

I love Lauren Conrad so I read her blog all the time… Even just colours from pictures that she posts – I get ideas from that as well… I do look at Pinterest often.

How do you see the cupcake business in relation to school?

If it’s successful, I’d for sure love to [continue the business] after university and make a full-time job out of it, but for now, [the business] is just on the side. If it came to [a full-time career opportunity], I would for sure love to do that.

Sharp says she pulls a lot of creative ideas from online and likes to perfect her cupcake decorating skills in her spare time.

From Ferrero Rocher to s’more cupcakes, I can certainly attest to the fact that these cupcakes aren’t your ordinary baked goods. Combined with delicious presentation, the hint of mint in the chocolate cupcakes adds a nice and unexpected kick and makes these sweet treats truly deserving of the gourmet title.

For more information, check out Sweet N’ Sassy Cupcakes by Sarah: https://www.facebook.com/cupcakebysarah

All final editorial decisions are made by the Editor(s)-in-Chief and/or the Managing Editor. Authors should not be contacted, targeted, or harassed under any circumstances. If you have any grievances with this article, please direct your comments to journal_editors@ams.queensu.ca.

When commenting, be considerate and respectful of writers and fellow commenters. Try to stay on topic. Spam and comments that are hateful or discriminatory will be deleted. Our full commenting policy can be read here.