Beer company gives out pumpkins

James Ready continues campus advertising campaign with Halloween giveaway

James Ready representatives gave away 130 pumpkins in the promotional event yesterday.
James Ready representatives gave away 130 pumpkins in the promotional event yesterday.
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An on-campus pumpkin giveaway, was held by beer company James Ready yesterday.

A sign posted on a telephone pole on University Avenue read “Barter 1 beer cap for 1 pumpkin.” According to James Ready’s campus diplomats, this was an advertising mistake.

Diplomat Jared Huras said he didn’t expect anything in exchange for the pumpkins.

“The pumpkins were totally free. You didn’t need to have a beer cap, that was just a mess up,” Huras, Sci ’13, said.

The company also held another promotional event on Wednesday, promising one free coffee in exchange for a James Ready bottle cap.

“We did an event called ‘Barter caps for coffee’ and we thought that free coffee would make students study harder,” Huras said.

The pumpkin giveaway is part of a year-long campaign on campus that includes James Ready lawn signs in Student Ghetto houses. Pumpkins for the free event, held at the corner of University Avenue and Earl Street, were supplied by a farmer from Port Hope who drove in 130 pumpkins for the company.

Huras added that there’s also a Facebook competition run out of the JR Helping Queen’s Facebook group, and James Ready staff will determine the winner of the best pumpkin carving.

“If you carve it and post a picture on our Facebook group, you can win $200.”

Huras said the James Ready campaign is planning for upcoming winter events.

“In the next two weeks we’re going to give out wool socks and canned soup,” he said.

Huras said the campaign is about advertising James Ready in a student-oriented manner.

“I know we are promoting James Ready, but we’re doing it in a manner that abides by the rules … we’re all students at Queen’s, people like to drink, but we’re all adults and we can make our own decisions,” he said.

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