Advertising

Selling to students, for students

The media follows us everywhere — even into our campus buildings.Continue...

Are Super Bowl ads worth the money?

As the advertising industry continues to move towards a more targeted, social media based model, companies and brands of all sizes should be taking notice.Continue...

Beer ads have tangible effect

A recent alcohol advertising campaign by Canadian brand James Ready that uses lawn signs, posters and giveaways is troubling.Continue...

Are our phones listening to us?

The idea that everyone with an electronic device is under surveillance has circled mainstream society since George Orwell's 1984 .Continue...