gendered marketing

Burger King doesn’t care about you, but neither do other marketers

On International Women’s Day this past Monday, Burger King UK tweeted “Women belong in the kitchen.” Its goal was to promote its new culinary scholarships for women. The chain apologized and took down the tweet after public backlash.Continue...

We don’t need ‘Lady-Friendly’ Doritos

In a time where gender inequality is in sharp focus, it’s ridiculous of the CEO of Pepsi-Co, Indra Nooyi, to propose women need a different kind of chip to appeal to them.Continue...