Media

Are Super Bowl ads worth the money?

As the advertising industry continues to move towards a more targeted, social media based model, companies and brands of all sizes should be taking notice.Continue...

Radio reaches out to Kingston prisoners

Friends and family connect with loved ones behind bars during CFRC's Calls From Home special holiday broadcast.Continue...

Don’t give up on print media just yet

Diminishing print success has made traditional media outlets across Canada vulnerable, and the federal government has taken note.Continue...

The dangers of using scientific studies for clickbait

This past August, various news outlets like BBC , Mental Floss and NutritionFacts.org set the Internet aflame by reporting on a scientific paper analysing the relationship between dietary carbohydrate intake and risk of mortality.Continue...

News media needs to differentiate between fact and opinion

In a time of distrust between news outlets and their readers, newspapers have a responsibility to clearly label their content as either fact or opinion.Continue...

Don't dismiss pop music just because it's mainstream

Gone are the days when emotional pop songs from artists like Whitney Houston, Mariah Carey and Boyz II Men topped the charts AND received public acclaim. In today's music landscape, if you want your music to be considered 'good,' the typical advice is to avoid the pop genre at all costs. But why is music considered ‘bad’ just because it’s made for a majority of people to enjoy?Continue...

Male birth control coverage in the media misses the mark

If you want to believe recent headlines, cargo shorts will be the closest thing to male birth control for now.Continue...

When it's no longer just clowning around

Amid the purported “creepy clown epidemic” that’s terrified North America this year, Canadian Tire has discontinued clown-themed décor and costumes.Continue...

Catfights galor(ified)

Women’s representation in the media is much like a boxing ring. Imagine Taylor Swift in one corner and Katy Perry in the other. The media is both the referee and commentator, egging them on.Continue...

Reading between the lines

Last Saturday, I had a revelation. Sometimes, sexism doesn’t manifest itself as words but rather a lack thereof.Continue...

Pages