Behind the Feed: QBAS Utilizes Social Media to Call Clubs to Action

The Queen’s Black Academic Society sparked conversation and action among Queen’s clubs and student groups when they posted a call to action on their social media platforms May 31st. By June 8th, student groups had donated more than $33,000 to various charities and organizations in support of Black lives.  

Sara Abdella, Head of Marketing for QBAS, meets with The Journal and reflects on this monumental social media movement.

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