Generocksity gives back

Club invites student musicians for charity event

From left to right

When you head out to the Hub on a night out with friends, philanthropy probably isn’t the first thing on your mind. 

The student-run non-profit organization Generocksity hopes to change that, at least this Thursday night at the Brooklyn.

Founded at the University of British Columbia in 2013 by five friends, the organization has grown to include seven Canadian campuses in addition to one in New York City. Generocksity’s unofficial motto ‘Party with a Purpose’ is the guiding principle behind its upcoming series of concerts over the school year.

According to a club executive team member, Amanda Morch, Generocksity strives to engage students and incorporate charity in their daily lives.

“Demographically, [young adults are] the least philanthropic age group. It’s about just showing how easy giving back to our community can be,” Morch said. “You’re going to go out, you’re going to spend money anyways. Why not have it go to a good cause?”

The club prioritizes organizing prioritizes local artists and musicians for its shows, often showcasing student musicians who are just beginning to share their talent.

For their upcoming Thursday show, they tapped Queen’s talent like Erez Zobary, The Dirty Nelsons and The Brightside, the newest of the three acts who started off as in-house entertainment for a St. Patrick’s Day party.

Despite the snow, the police shutting down the University street party party a couple hundred rowdy students gathered at for The Brightside show last St. Patrick’s Day, the group transformed from a one-off act to a full-fledged band as they returned to the same house party to play a concert on the roof of a shed a few weeks later.

Playing rock and roll covers from bands like Supertramp with some gleeful solos thrown in-between switching instruments, Generocksity was ready to take the band on board.

According to the band’s primary keys player Michael Golod, members of The Brightside hope to carry this energy into their collaboration with Generocksity. Likewise, it’s a strong move to promote the recently-formed band.

“It’s a good step to get our name out there,” Golod said. “It’s harder to get paid gigs. I think I speak for the band when I say we’re not doing it for the money.”

“Plus, we usually get some drink tickets,” he added.

When Generocksity isn’t lending a hand to local talent, they’re building on the philanthropic part of their socially conscious party-oriented mission statement.

The club’s Good Deeds activities have them reaching out to Kingston charities to help the organizations’ future collaboration and mutually support each others efforts, while venturing out to the greater Kingston community.

“We go to other organizations and say ‘Hey`, can we help out? Can we serve food for four hours?’” club exec member Palmer Simpson said.

The activities have seen them volunteer their time with local organizations like Martha’s Table, helping to provide low-cost food to the wider Kingston community. Otherwise, it can be as simple as reaching out to support local elementary schools.

“It’s fun for us but it’s also good for the kids to see that when they’re older, they can give back,” club exec Anna Herbert said.

The proceeds from all their activities always go to a different local charity working in the Kingston community. And while the loss of Tilt has made it more difficult to collect money, the club has managed to fundraise close to $15,000.

“It’s so easy to give back,” Amanda Morch said. “It’s so easy to help a great cause.”

The club’s upcoming event at the Brooklyn this Thursday will raise money for Motionball in Kingston, an organization that raises funds and awareness for the Special Olympics throughout Canada.


Brooklyn, Generocksity, The Brightside

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